The Foundation of Goodness is a holistic rural development model that seeks to bridge the urban-rural divide in Sri Lanka via 10 empowerment divisions across 900+ villages island-wide, and reached over 307,000+ beneficiaries in 2022 alone by way of 15 Empowerment Centres, free of cost.
After more than 20 years of humanitarian efforts in Sri Lanka, FoG has recognised the need for consistent education and training for our beneficiaries, to truly make an impact on their lives. It has therefore become our goal, to ensure that our courses remain uninterrupted and consistent, even during shocks such as the COVID-19 pandemic. We aim to do this through Sustainable Income Generation, reducing donor dependence to the minimum.
The Foundation of Goodness has innovated in many ways to increase our sustainable income generation, through value addition services that involve our very own beneficiaries. For example, our unique cooking experience at the MCC Centre of Excellence, Plates of Goodness, involves two local sisters, who are a part of our own staff and help from the Women’s Empowerment Centre. The Dive For Good Centre also hires local youth who have been trained by our dive training course, which is provided free of charge! Our sports teams take on international sports teams from all over the world, who visit us in Seenigama to challenge the talent of rural Sri Lanka.
An even more important aspect of our SIG ventures is the Business Process Outsourcing (BPO) Centre. This is where former students of our programming and IT courses are employed by internationally recognised firms, giving them valuable work experience and opportunities. We currently employ 27 qualified individuals, who have all graduated from the programming/IT courses provided by the FoG.
The FoG BPO Centres commenced in 2010 and currently work with large organizations such as:
× InfoMate (Pvt) Ltd – a subsidiary of the John Keells Conglomerate, based in Sri Lanka – www.infomateworld.com
× Synergen Health – Health Insurance related data handling , based in USA – http://www.synergenhealth.com/
The opportunity this initiative provides for our graduates is truly special, as seen from the story of Menaka Sandamali. She joined our IT class in 2010 and graduated top of her class, after which she was absorbed into the BPO team. 28-year-old Menaka Sandamali was then handpicked by the John Keells Group, to join their team as an Accounts Assistant when her skill and diligence was spotted by their management while she was the Team Leader at our Seenigama Business Process Outsourcing (BPO) team. At present, with a job at one of the most prestigious conglomerates in the country, Menaka’s prospects have completely changed.
‘A student who walked into the Foundation of Goodness without having touched a computer, today I have gained a lot of knowledge and work experience. I have also been given the responsibility of a Director and a shareholder of the Seenigama BPO’ says Menaka, reflecting on all that she has achieved.
With more than 300 students graduating from the FoG IT program annually, there is significant potential for this project to expand and empower a large number of individuals from rural Sri Lanka. Our goal through the BPO initiative, is to ensure more jobs for rural Sri Lankans, with the potential for expansion up to a further 100 seats!